About the role

As idab's first dedicated marketing hire, you'll own our marketing function end-to-end. This is a build-from-the-ground-up role for someone who's excited to set strategy, get hands-on with execution, and shape how a growing SaaS company shows up in the world. You'll report directly to leadership and have real ownership over brand, content, and demand generation.

Responsibilities

• Own and execute idab's full marketing strategy across brand, content, social, and SEO
• Develop and manage our brand voice, positioning, and visual identity across all channels
• Build and run a content engine: blog posts, case studies, thought leadership, and product content that drives organic traffic
• Lead SEO strategy end-to-end, from keyword research and on-page optimization to tracking rankings and organic growth
• Grow iDAB's social presence (LinkedIn, X, and others) and build engaged, relevant audiences
• Plan and manage the content calendar, coordinating with product, sales, and any external freelancers or agencies
• Set up marketing analytics and reporting; track performance and continuously optimize for pipeline and ROI
• Establish the foundational systems, tools, and processes for a scalable marketing function

What we offer

• 100% remote work with flexible hours
• Competitive salary plus performance bonuses
• High ownership and direct impact on company growth
• Room to build a team and grow into a leadership role
• A supportive, collaborative culture

Level: Mid-level (3–5 years)